Project Overview
During my graphic design capstone course, "Design for Community and People", I worked with 2 other student designers to present design solutions to local non-profits and small businesses in the Chippewa Valley. Included in this project was (1) an initial meeting and Q&A session with the client to discuss their goals and objectives (2) collaboration and division of work among team members to successfully design and establish a visual identity and a social media content strategy, conduct a website audit, and design deliverables including an informational brochure and promotional materials (3) a final presentation to the client with our full proposal and final deliverables
Of the 10+ visual identities presented by my class, my team was contacted by WombSpace and our visual identity was chosen to move forward with as the foundation of their brand launch. (Due to changes in their business plan, the business has since been renamed to Tuning Tree)
My concentration on this project was developing the visual identity and brand guide as shown above.